When you think about digital advertising platforms, Google, Facebook, and LinkedIn probably come to mind first. But there’s one platform that is often overlooked—and it’s a powerhouse for many businesses: Microsoft Advertising. Surprisingly, a large number of businesses and even seasoned marketers underestimate the reach and effectiveness of Microsoft Ads, overlooking huge growth opportunities. Our team regularly sees the benefits of including this channel in the marketing mix for businesses of all sizes.
Microsoft Advertising gives your business visibility on Bing, Yahoo, and DuckDuckGo, making it a critical piece of an effective PPC advertising and overall online marketing strategy. In recent years, Microsoft has evolved into one of the most innovative and effective search engines for both users and advertisers. Here, we share why your team shouldn’t ignore advertising on Microsoft—and how it helps grow your brand and drive measurable results.
Competitive & Growing Market Share
A common misconception we hear is, “Does anyone use Microsoft?” The answer is a resounding yes! Microsoft Advertising currently holds over 37% of the US PC search market share—with more than 7.5 billion searches every month. If you rely exclusively on Google, you could be missing out on nearly 50 million searchers who never use Google for their searches. Microsoft’s audience continues to expand with increased searches coming from devices like Xbox, Cortana, Amazon Fire, and Kindle, all powered by Bing.
One of the foundations of successful marketing research is putting your brand where your customers are. By advertising on Microsoft’s platforms, our clients see direct increases in brand awareness, conversions, and revenue thanks to this growing user base. Don’t miss out on this huge market for your lead generation services and online advertising campaigns!
Less Competition Means More Cost-Efficient Campaigns
Another advantage of Microsoft Advertising is decreased competition, which leads to much lower cost-per-click (CPC) rates. For example, one of our clients—previously struggling to compete in Google’s high-cost environment—transitioned to Microsoft Ads and saw CPCs drop from $100+ to as low as $15-20. This reduction allowed for significantly more clicks and a lower cost per lead, making it possible to experiment more and optimize conversions with the same budget.
Thanks to less competition and smarter audience targeting, brands working with us often see more leads, increased brand recognition, and organic SEO benefits—without breaking the bank. Efficient performance marketing for smarter investments is one of our core values.
Quick & Easy Onboarding
Launching campaigns on Microsoft Ads is remarkably straightforward. If you already have a Google Ads account, we can import your campaigns directly to Microsoft in minutes—fine-tuning budgets and setting up conversion tracking for a seamless transition. This fast setup means you can be running new campaigns in less than a day. Our startup support and ongoing management services make sure you’re not just started, but started right.
Innovative Features for Smarter Targeting
Microsoft Advertising isn’t just keeping up with competitors—it’s introducing unique features that deliver results. For B2B brands, LinkedIn profile targeting within Microsoft Ads lets you reach audiences based on job function, company, or industry—an exclusive tool that can take your social media management and paid strategy to the next level without LinkedIn’s high CPCs.
For our partners in the automotive industry, Microsoft’s automotive showcase ads stand out by displaying dealership inventory directly on Bing’s search result pages—with image extensions to catch buyer attention. On average, this approach has delivered a notable increase in click-through rates and more qualified traffic.
Microsoft continues to add features like multiple image extensions, in-market audience targeting, and more, making the platform a favorite among businesses that value conversion optimization and website traffic growth. With each update, our clients benefit from more robust, measurable results and campaign flexibility.
Despite being underrated, Microsoft Ads continues to be a foundational piece for digital marketing strategies focused on increasing brand awareness online, attracting new leads, and expanding overall reach. Countless businesses have seen growth from embracing Microsoft’s growing audience, flexible targeting, and high value.
Want to see what Microsoft Advertising can do for your brand? Our team of experts can craft and manage customized campaigns to generate real results—just reach out and let us help your business thrive online. Whether you need content strategy, branding, professional presentations, or a holistic digital approach, we’re here to help you excel!
