Launching your first PPC advertising campaign is a big step. But before you dive in, choosing the right keywords is crucial — the wrong ones can bring irrelevant visitors or less traffic than expected. So how do you select the best keywords if you’re just starting out? Should you stick to broad terms or get more specific? Our team at Digitipro is here to guide you through the process of finding and selecting the most effective keywords for your PPC campaigns, ensuring your digital marketing efforts reach the right audience and deliver measurable results.
Start with Brainstorming
If you’re new to PPC advertising, don’t worry — generating an initial list of keywords doesn’t have to be complicated. Start by identifying the general category your services or products fit into. For example, you might begin with “hiking backpacks.” Next, narrow it down: maybe your niche is “lightweight hiking backpacks.” Go even further if you can — for instance, “lightweight hiking backpacks with water bladders.” These longer, more specific phrases are called long-tail keywords, and they can help you attract users who are searching for exactly what you offer. Compared to broader keywords, these typically provide a higher chance of conversion and can boost your website traffic growth with more relevant visitors.
Form Associations
After figuring out your main keywords, think about related terms and phrases. For instance, consider options like “hiking backpacks for women” or location-based keywords such as “hiking backpacks in New York.” Some may not make it to your final list, but brainstorm freely at this stage. To improve your keyword strategy, use a mix of lead generation services and marketing research techniques:
- Customer research: Find out what your audience is really searching for through surveys, feedback, and social media. People often use different language than your team would for your services — real-world insights can shape your PPC success.
- Analytics tools: If your site utilizes tracking (like Google Analytics), review what search terms have brought people to your site so far. While not every keyword will show, you’ll gain valuable direction.
Use Keyword Research Tools
Utilize tools like Google Keyword Planner (built into most ad platforms) to expand your keyword list and uncover valuable PPC opportunities. Enter your base terms, and these tools provide ideas for associated search phrases, along with search volumes, competitiveness, and suggested bid estimates. This step ensures you don’t overlook commonly used terms, regional variants, or even frequent misspellings that your audience might use. As a digital marketing agency, we recommend complementing tool-based research with insights from your initial brainstorming and customer research for the most powerful results.
Conduct Competitor Research
Chances are, competitors in your industry have already launched PPC advertising campaigns. Their strategies can give you powerful insight! Analyze which keywords they target and which ones deliver best ad position or conversion rates. There are marketing platforms and research tools that reveal competitor keyword strategies, helping you identify new approaches or missed opportunities in your own campaigns. Learning from both their wins and missteps helps streamline your path to success in online advertising.
Work with PPC Marketing Experts
Launching an effective PPC campaign doesn’t end when your ads go live. To maximize your ROI, you’ll need to monitor website traffic, manage click-through rates, analyze conversions, and continually optimize your performance marketing initiatives. If you want fast, professional results, our team at Digitipro can help you at every stage — from keyword research and bidding to high-converting landing page development. We offer end-to-end PPC advertising services, social media management, and conversion optimization tailored for measurable impact and sustainable business growth.
Ready to increase brand awareness online, boost your leads, and grow your business? Explore our PPC marketing services or discover more about our SEO strategies, branding expertise, and social media solutions. Reach out to our friendly team — we’ll craft a strategy that works for you.
