After carefully building your website and uploading your content, it’s finally time for the big moment—launching it to the world. While publishing can be done in minutes, our team at DIGITPRO knows the details you check right before going live can determine your site’s success online. Small oversights like missing meta descriptions or broken links won’t crash your website, but they can absolutely impact your Google rankings and overall performance. That’s why we developed this practical, easy-to-follow checklist for launching a new website—so you can maximize your digital marketing results from day one.
Test Your Website Across Different Browsers
A great user experience on every browser is key for increasing website traffic and conversion rates. Here’s how we recommend you quality-check your site before its public debut:
- Visit your website using all commonly used browsers in your market
- Check visitor analytics to identify the most popular browser clients among your audience
- Make sure all display and functionality issues are resolved
While Google Chrome and Mozilla Firefox are widespread, don’t overlook visitors who still rely on other browsers. Creating a seamless experience everywhere is essential for a performance marketing approach.
Perform On-Page SEO Optimization
Optimizing your new website for search engines before launch ensures your first impression with Google and other search engines is as strong as possible. Our team at DIGITPRO always includes these steps:
- Make sure RSS feeds have a noindex robots tag
- If URLs use trailing slashes, ensure your internal links match
- For WordPress, verify the “Allow search engines to index this site” setting is enabled
- Add your sitemap URL to your
robots.txtfile - Craft concise, keyword-rich, yet natural page titles (avoid keyword stuffing)
- Utilize canonical links to prevent duplicate content issues
- Add “noindex,follow” robots tags for low-value and duplicate pages
- Write unique meta descriptions for every page
- Use brief, descriptive ALT attributes for all images
- Only use one <h1> element per page for clarity
Want to deepen your on-page SEO knowledge or need agency-level execution? We can help you with professional SEO services focused on online advertising campaigns, measurable results, and boosting brand awareness.
Redirect Old Image Paths, Links, and URLs
If your website is an updated version of an older one, it’s vital to redirect legacy pages to your new URLs. This preserves your SEO authority and ensures site visitors don’t encounter “404 not found” errors. At DIGITPRO, we recommend focusing on:
- Redirecting high-traffic and high-value legacy pages through 301 redirects in your
.htaccessfile - Checking that all outgoing links lead to live, relevant pages
- Reviewing image paths to ensure they don’t point back to temporary development folders, which can cause broken images after launch
These simple redirects help maintain website traffic growth and conversion optimization, making your performance marketing work go further.
After launch, maintaining your site helps support ongoing lead generation and measurable results. If you’re looking for long-term support in website development, digital marketing, or conversion optimization, our team is ready to help. See how we manage website development, drive leads through PPC advertising services, or offer actionable marketing research to fuel your growth.
Whether you need a content marketing agency for compelling copy, help with social media management, or strategies to increase brand awareness online, our experts at DIGITPRO are devoted to your success. Reach out for warm, human support every step of your digital journey!
