Google Merchant Center is a powerful solution for business owners and eCommerce brands to promote their products online. By submitting product data, you can ensure your store and products have up-to-date information, reaching potential buyers through Google Shopping ads and free listings. In 2022, several new features were introduced to help store owners maximize their reach and online advertising campaigns. Our team at DIGITPRO explores these updates and offers practical tips for achieving measurable results.
Google Shopping Experience Scorecard
One important update is the Shopping Experience Scorecard, designed to encourage exceptional customer service by rewarding merchants with a “trusted badge”, higher visibility, and other potential advantages. This program aims to raise standards for eCommerce, offering direct benefits for sellers focused on increasing brand awareness online. Merchants with free listings in the United States or who are active on Buy on Google are eligible for participation.
How Does the Shopping Experience Scorecard Work?
Google evaluates your store in four key categories: shipping speed, shipping cost, return cost, and return window. For each area, you’ll receive a rating—either “Excellent”, “Comparable”, or “Opportunity”—compared to other merchants using free shopping listings. To qualify for the badge, make sure all necessary information is provided in your Merchant Center account. Scores reflect a weighted average across a fixed time period, and consistent improvement can make a positive impact on your performance marketing results.
How to Find Your Store’s Scorecard
To review your Shopping Experience Scorecard in Google Merchant Center, simply:
- Log into Google Merchant Center
- Select “Growth” from the menu on the left
- Choose “Shopping Experience Scorecard” under the Growth dropdown
Merchants who earn the trusted badge have been shown to see increased clicks and website traffic growth—even for stores that are less widely known. As Google continues to expand the rollout, maintaining high standards in these four areas is essential for conversion optimization and reputation management.
New Insights Reporting for Free Product Listings
In addition to the Shopping Experience Scorecard, Google now provides enhanced insights reporting for merchant product listings. This update offers clear data on your total traffic, impressions, and conversions, helping you make data-driven decisions and boost your lead generation services. The Price Insights tool, accessible under the Growth tab, enables you to benchmark pricing against competitors in the search engine results pages (SERPs) and identify best-performing products.
Staying updated with changes in Google Merchant Center is essential for any ambitious eCommerce business. Leveraging these features leads to better online advertising campaigns and more measurable results.
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For more insights about performance marketing and conversion optimization, feel free to connect with our team for detailed guidance on maximizing your eCommerce impact.
