The Covid-19 pandemic brought dramatic shifts in consumer behavior and pushed both individuals and businesses toward powerful digital solutions. Shopping habits migrated from physical store visits to online platforms, with people buying everything from shoes to groceries and even cars from the comfort of their own homes. This rapid and significant change made it clear: businesses without a strong digital presence could quickly become obsolete.
Studies suggested the US saw nearly a decade of eCommerce growth in just a few months at the start of the pandemic. Furthermore, nearly half of consumers expected to shop online more frequently even after the pandemic. To thrive in such an environment, businesses needed to embrace digital transformation, invest in online advertising campaigns, and focus on areas like lead generation, PPC advertising, search engine optimization, content marketing, and conversion optimization.
Our team at DIGITPRO has worked alongside numerous clients who recognized this shift and sought support to supercharge their online results. One case saw us partnering with an eCommerce business that sold custom products exclusively online. Despite growing demand, the business faced repeating ad disapprovals, inconsistent messaging, and lacked a scalable strategy. Our intervention resulted in a 152% increase in revenue, a 27% higher conversion rate, a 28% boost in average order value, and a 117% uplift in return on ad spend, all with just a 4% increase in site sessions over the year. How did we do it? By focusing on an omni-channel digital marketing approach—combining PPC, organic SEO, and on-site conversion optimization.
PPC Advertising Services
PPC advertising was central to this client’s growth. Rather than just increasing the ad budget, we optimized performance using advanced tactics tailored to eCommerce. First, we ensured flawless product feeds—a crucial step for running Google Shopping campaigns, especially with customizable products.
Next, we unified our messaging and targeted customers at every step of their research journey. Today’s buyers rarely purchase upon their first ad view. Instead, they begin on mobile (perhaps after seeing a social ad), research reviews on desktop, and only purchase after several touchpoints. Using strategic PPC campaigns across Google Ads, Facebook, and Pinterest, we attracted new users, encouraged repeat buying, and grew lookalike audiences. Creative ad design, consistent messaging, and experimentation with new targeting strategies all contributed to better shopper experiences and measurable results.
If your business needs expert support with paid advertising strategies, our PPC marketing services help you maximize budget efficiency and boost qualified traffic.
Search Engine Optimization (SEO)
While boosting paid traffic, we also elevated organic search rankings—proving that SEO services are a cornerstone of sustainable growth. Our approach included building an engaging, SEO-friendly blog to enhance rankings and provide value for readers, while pursuing strategic link building and optimizing key product and category pages.
These efforts enabled our clients to claim top page positions for their highest-priority keywords. By reducing dependency on paid ads and focusing on organic visibility, we ensured long-term increases in qualified website traffic and customer acquisition costs stayed competitive.
Want better organic results? Explore our SEO services for eCommerce businesses looking to dominate their niche online.
Conversion Rate Optimization (CRO)
Even the most polished ad or beautifully crafted landing page means little if visitors don’t convert. That’s where conversion optimization comes in. We focused on on-site enhancements, simplifying checkouts, refining product titles, and implementing smart retargeting through email and SMS marketing. High-value customers received tailored offers, abandoned cart campaigns, and personalized support—turning one-time buyers into loyal fans.
Utilizing industry-leading tools and continuous testing, we recovered abandoned transactions and boosted repeat purchase rates. Our approach ensures that more of your hard-earned traffic results in sales and lasting brand loyalty.
Our email & SMS marketing packages help eCommerce businesses stay connected with their audience and drive conversion growth consistently.
Final Thoughts
In today’s rapidly evolving landscape, digital-first consumer behavior is here to stay. Businesses that prioritize seamless online experiences and take an omni-channel approach to marketing will consistently outperform the competition—in revenue, brand awareness, and customer loyalty.
Looking to grow your eCommerce business? The DIGITPRO team can craft a custom growth strategy using proven techniques in PPC advertising, SEO, social media management, and performance marketing. We are always happy to help you uncover new opportunities and see measurable results.
If you’re ready to empower your brand online, let’s talk! From website development and branding to social media management and beyond—our expertise and care are your springboard for sustainable digital growth.
