Pantone color is a standardized color matching system widely recognized across the globe for its accuracy in color communication. Businesses and industries rely on this system to help designers and printers manage color consistency for a range of printing projects. The Pantone Matching System (PMS) assigns each color an exclusive number, making it easy to identify shades that can’t be created with standard color bases like yellow, black, cyan, and magenta.
Using Pantone colors empowers manufacturers and marketers to ensure precise color specifications, which is essential for consistent brand representation. This system creates a universal “language of color,” streamlining decision-making processes for companies and creatives alike. For 2022, Pantone introduced a bold new shade: PANTONE 17-3938, also known as Very Peri—a lively periwinkle blue with violet-red undertones.
The Influence of Color in Branding and Digital Marketing
Very Peri captures the dynamic changes happening worldwide and our ongoing adaptation to a new reality. As our team at DIGITPRO explores the power of color in branding and digital marketing, we recognize how colors like Very Peri symbolize optimism, future possibilities, curiosity, and creative confidence—values that are vital as businesses forge ahead in uncertain times.
This distinctive hue is described as the “warmest and happiest of all the blue tones.” It cleverly blends the stability and reliability of blue with the spirited energy and warmth of red, resulting in a color that truly embodies today’s desire for innovation and positive transformation. At DIGITPRO, we know that color plays a major role in shaping online advertising campaigns and increasing brand awareness across digital channels.
Traditionally, blue is sometimes seen as a somber color, but infusing it with vibrant red brings a sense of fresh energy and forward-thinking. Very Peri sparks a “newness,” urging brands to bring renewed creativity and boldness to their digital marketing strategies. The message: don’t let current challenges hold you back—embrace the unknown and turn disruption into opportunity.
In a world where social distancing and shifting regulations continue to influence behavior, the right color in your PPC advertising services or website design can tap into the excitement of discovery and motivate audiences. If your brand is poised for transformation, our experts at DIGITPRO are always here to consult on creative approaches that drive engagement and growth.
The interplay between blue and red in Very Peri underscores how periods of change also bring fresh possibilities. By championing adaptability, creativity, and dream-driven marketing, brands can achieve measurable results and boost conversion rates with help from tailored SEO services and performance marketing strategies.
Color, Technology, and Future Trends
Beyond aesthetics, Very Peri evokes the spirit of innovation and modern technology. At DIGITPRO, we’ve observed that this color resonates with the digital landscape, where emergence, experimentation, and groundbreaking advances—like virtual reality, NFTs, and deeper integrations between tech and daily life—are commonplace.
The subtle blue-violet glow is reminiscent of digital screens, making it an apt metaphor for the rapidly evolving world of online advertising and marketing. Modern businesses can harness creative color palettes not only for visual appeal but also to inspire trust, boost website traffic, and maximize conversions. Our web development team is always available to help brands craft web experiences that reflect the very latest in color trends and usability.
As digital and physical realities intertwine, we’re excited to help our clients uncover new opportunities using marketing research, innovative content strategies, and smart automation tools like AI chatbots. The message of Very Peri is clear: be curious, experiment boldly, and embrace the constant evolution of technology.
Embracing Change and Opportunity
Very Peri symbolizes collective transformation. While the world has faced uncertainty, companies are also discovering new opportunities for growth and connection. As pandemic restrictions ease and confidence grows, optimism is on the rise—and with it, chances to innovate and excel.
Our team at DIGITPRO believes that adapting to change is at the heart of successful digital marketing. No matter what today brings, we’re ready to support you on the path to increased visibility, brand awareness, and sustainable online success. Reach out to discover how tailored digital marketing and branding can empower your business in a fast-moving world.
