In the fast-paced world of digital marketing, geofencing and programmatic display are often underestimated compared to traditional Pay-Per-Click (PPC) advertising. Most companies focus their efforts on direct lead generation through PPC advertising services such as search engine platforms. While PPC delivers measurable results for those actively searching for your products or services, geofencing and programmatic display open doors to new audience segments that might otherwise be untapped.
Do You Need Programmatic Display or Geofencing Solutions?
Not sure whether programmatic display or a geofencing campaign suits your business goals? The key is understanding how these marketing strategies differ from standard PPC advertising. With PPC, users search for what they want—and ads respond to their intent. In contrast, programmatic display and geofencing use data like context, location, keywords, and demographics to identify and reach ideal customers, even before they’ve started searching.
While PPC relies on users who know they need your services, programmatic display finds audiences who are likely to be interested, based on behavioral data and targeting. PPC is limited to search platforms, but programmatic advertising is user-centric—your campaign follows them across devices and a wide range of websites, apps, and newsfeeds.
It’s important to understand that programmatic marketing is impression-based, not click-based. You’ll likely see lower click-through rates (CTR) than in PPC, but with much higher ad exposure. For example, a 0.18% CTR in programmatic display is considered strong, even if it sounds low by PPC standards. Our team at DIGITPRO will help you set realistic goals and expectations for your geofencing and programmatic campaigns, making sure you focus on what matters—conversions and business growth.
How Does Geofencing Work?
Geofencing allows businesses to target users within specific physical locations, but results are not immediate. Suppose you run a local business and want to capitalize on large events nearby. You set a geofence around the event, delivering ads with offers to people in attendance. While this strategy is powerful for increasing foot traffic and brand awareness, conversions build momentum over time—often up to 30 days—as users continue to see your ads after visiting the location.
Patience is crucial when implementing geofencing within your marketing strategy. Our team at DIGITPRO will guide you through setting the right expectations, maximizing the effectiveness of your campaign, and growing your brand within your target locations.
Advantages of Programmatic Display and Geofencing
- Track online and offline conversions
- Automatically filter audiences based on ad fatigue
- Utilize engaging video or call-to-action (CTA) ads
- Target top sales zip codes and addresses
- Leverage event geofencing for impactful outreach
Tracking Online & Offline Conversions
With geofencing, digital marketing agencies can track not only online conversions but also offline results—such as a customer physically entering your store. This advanced level of conversion tracking takes your advertising effectiveness further, providing a complete picture of your campaign’s impact. If you want to maximize results, consider combining your geofencing efforts with PPC marketing or SEO services for holistic business growth.
Ad Fatigue and Smart Targeting
Nobody wants their ads to annoy users or waste ad spend. Programmatic advertising uses smart algorithms to monitor user engagement and suppress ads for people who don’t interact, ensuring your audience stays receptive. By customizing your approach with social media management and data-driven strategies, DIGITPRO helps to keep your campaigns fresh and relevant.
Programmatic Video Advertising
Video content is now one of the most compelling ways to engage potential customers online. Programmatic video advertising allows for precise targeting with dynamic, visually impactful messaging and strong calls-to-action. If your brand seeks to stand out and boost conversions, programmatic video is an essential component. Don’t forget, our photo and video production experts can help craft the perfect video assets for your campaigns!
Zip Code & Address-Based Targeting
If your business performs well in certain zip codes or serves specific neighborhoods, leverage this data to amplify your results. Addressable geofencing allows you to deliver tailored messages and offers directly to communities or even individual addresses, reinforcing brand recognition and conversion potential. Ask our DIGITPRO team how this can be combined with branding services or marketing research for enhanced impact.
Event Geofencing for Targeted Exposure
Industry events, conferences, and trade shows are critical touchpoints for many businesses, but attending every event can be costly and logistically challenging. With event geofencing, your brand can make an impact whether or not you are physically present. This strategy targets only the venue and the hours that your audience is engaged, helping you extend your reach and ensure brand visibility. Attendees can continue to see your ads for up to 30 days post-event, reinforcing your message and driving lead generation.
Why Programmatic Display Is a Smart Choice
Whether targeting key zip codes, outmaneuvering local competitors, or launching a measurable brand awareness campaign, programmatic display blends digital marketing agency expertise with performance marketing and conversion optimization. While PPC advertising finds active searchers, programmatic display uncovers new audiences ready to engage with your brand.
Ready to explore programmatic display, geofencing, or integrated website development solutions? Our DIGITPRO team is here to help you craft powerful, data-driven campaigns—from online advertising campaigns to social media management and beyond. Reach out to us, and together we’ll fuel your business growth, boost your website traffic, and increase brand awareness online with measurable results.
