At Digitipro, our team keeps a close eye on emerging web design trends that can help digital marketing agencies and businesses of all industries elevate their online presence. Implementing current trends isn’t just about aesthetics—it’s about crafting user experiences that drive real results, from increased conversion rates to higher website traffic growth. Applying trends thoughtfully, with your business goals at the center, is where the real success begins.
Below, we highlight some of the most engaging website design directions for digital marketing in 2021 and beyond—trends to consider for a modern, high-performing digital presence.
Hover Gallery Menu
The navigation menu is a crucial part of a website’s user experience. One exciting trend is the “hover gallery menu”—where menus only reveal images or previews when you hover over them. Each menu item offers a unique sneak peek, giving visitors a sense of the rich content waiting for them. This trend can provide a more engaging way to encourage navigation and exploration, helping brands stand out and increase time-on-site.
Seamless Surrealism
Surrealist design elements are finding a new home in the world of digital marketing. By creatively positioning elements on unexpected, thought-provoking backgrounds and using vibrant colors or textures, brands can present products and services in a memorable, emotional style. This approach is especially popular in e-commerce but works for any business aiming to leave a lasting impression. Want to see how this might work for your project? Reach out to our website development experts for inspiration and solutions.
Collage Art
Previously found mostly in print media, collage art has made its way into web interfaces. The collage approach—a blend of imagery, patterns, and unexpected compositions—creates a unique, social-media-inspired style that attracts attention and boosts brand awareness.
Atypical and Creative Product Photos
Forget the bland product shots. Today’s leading brands leverage high-resolution 3D renderings and creative photography to help shoppers experience products in a whole new way. These captivating visuals not only impress users but can drive conversion optimization for e-commerce sites.
Simple Shapes
The 90s are making a comeback with simple geometric shapes, minimal shading, and solid colors. Using basic two-dimensional illustrations helps sites feel approachable and modern, supporting clean, effective communication—key for performance-focused campaigns.
Black Outline
Web designers are embracing the use of black outlines to define and separate elements. These bold borders, varying in thickness, are often combined with authentic photography for striking layouts. Such design choices can make content easier to navigate and contribute to measurable results.
Textured Black-And-White Illustrations
Hand-drawn, textured black-and-white illustrations add depth and personality to web pages. Digitally created, these visuals recall the artistry of classic editorial illustrations and are fantastic for businesses aiming for a personal, story-driven approach. Consider connecting with our creative production team to explore how custom illustrations can power your branding.
Negative Colors
Markets targeting a younger or trend-savvy audience are moving toward bold, primary colors used in unexpected ways—sometimes by inverting classic color schemes. This bold color play energizes the design and supports brand recognition online.
Light Colors
Unlike print, web interfaces can fully leverage light colors without sacrificing vibrancy. Soft pastel palettes, gentle gradients, and airy backgrounds are effective for brands that want to evoke calm, clarity, and openness, driving an enjoyable user experience and supporting long-term loyalty.
Emoji Use
Emojis have become a universal language in digital communication, adding personality and approachability to content. Thoughtfully integrated, they can distinguish your website in a crowded market while connecting with visitors in a friendly, relatable way—ideal for social media management and content marketing strategies.
Playful Typography Animations and Effects
Dynamic typography—animated words, transforming letters, and text shaped into visual patterns—adds energy and movement to your key messages. Playful typography helps capture attention and can direct users toward calls to action, supporting higher lead generation.
Elegant Serif Fonts
As screen sizes and resolutions have improved, elegant serif fonts are experiencing renewed popularity in website design. Serif fonts bring a sense of trust and heritage while remaining highly readable, even on digital screens.
Are You a Trendsetter?
Website design is constantly evolving, opening up new opportunities for brands to stand out, increase brand awareness online, and attract their next loyal audience. At Digitipro, our team helps you embrace modern trends tailored to your brand goals and target audience. From search engine optimization (SEO) to PPC advertising and social media management, we craft data-driven strategies for measurable results and sustainable growth.
Ready to refresh your online presence, optimize performance, or launch effective online advertising campaigns? Connect with Digitipro’s digital marketing agency experts—our passion is helping businesses build, grow, and succeed in the digital space!
